How to Find Out if Your Copywriter is Good
If you want to earn money online, you're going to have to have a site. If you want that site to be profitable, it has to be written really well. Unless you're good at copywriting already it's best to employ someone qualified to compose the text on your site. A great copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Apparently, not all copywriters are the same. Some copywriters are very gifted. Some dream of having talent but are simply trying to make some money because they've heard that online copywriting is simple. Read on to find out how you will be able to know the difference.
Does the writer have a website of his or her own? Any copywriter that wants to write web copy must have a website that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a website of their own, how will they be able to help you with your site? Pay attention to the copy used on this site too. If you see many grammar and spelling errors, this is a terrible sign.
How favorably do you react as you are reading the copywriter's own copy? This involves more than merely noticing grammar and syntax errors. Do you have any sort of emotional reaction to the copy on the web site? Does it make you like the the copywriter? Does it make you feel like you want to find out more about the writer and go on reading? Does the website copy make you feel like you want to hire that person immediately? Does the copy make you want to run the other way? Does the copy make you furious? These are all very important responses and they require your attention.
Inquire into the writer's's background a little. Search for reviews on independent web sites and online forums. It's not likely that you will find any negative reviews on the writer's own web site. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be manipulated by the writer you are checking up on. Look closely at these reviews and feedback. Ask the writer to provide some references. Make sure that you follow up and really contact those references so that you can obtain an honest opinion from them.
See to it that you spend some time going through the samples furnished by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is particularly vital if the copywriter claims he or she is an expert in a certain field. When the writing feels like it was stolen from Wikipedia or is especially vague, it's best to find someone else.
There are numerous different ways to see if a copywriter is worth hiring. It is important to try this do your homework and look beyond the writer him or herself for information as to his/her reputation and character.